Since day one of the birth of Facebook, Mark Zuckerberg’s main aspiration behind his ingenious website was that of connectivity. The idea of bringing friends, family and lives together across vast distances through the power of technology. By using the Web as his base, he has managed to create a platform where geographic boundaries do not exist as a constraint and through that, has created one of the largest successes worldwide.

CX Deck
This past week, Zuckerberg as well as Facebook’s vice president of engineering Jay Parikh, celebrated another huge milestone in their career. Not far from the Mexican border, Facebook’s team brought their success to new heights, literally. In the very early morning they launched their very first flying drone named Aquila. This flying drone was designed as part of Facebook’s plan to connect people all over the world to the Web. According to Facebook’s estimates, “about 1.6 billion people live in areas of the world that don’t offer mobile broadband”.

The Aquila drone is made out of carbon fibre and is powered by the energy that comes from the sun, allowing it to function for longer hours. This drone is not the first of it’s kind nor did it break any records with its flight. Google has their very own as well and  with time who knows what these two powerful minds can create together.

This piece of technology is another huge milestone in the success story of Facebook and its company. They continue to strive to connect our world on a global scale and use the ever increasing designs and power of technology to make that happen!

Written by Emilie Berbrier

Our Top 5 Pit Bulls

Pitbull Terrier PuppyHere are just a few of the many similar pictures from my portfolio:

Less than a week away from the walk to stand Against Breed Specific Legislation (BSL) and we can’t help but share these adorable pictures of some of our favourite Pit Bulls:

5. Shirley

Someone had a ruff day 😂🐶#shirley #mood

A photo posted by @normancook on

Kaley Cuoco has said that pit bulls are  “the greatest dogs in the world” and has three bully-breed rescues, Loretta, Norm, and Shirley.

4. Patch, Penny & Griffin

Yes, we know we named three but we couldn’t resist. Sophia Bush is the rescue Queen. Her first rescue was Jake when she was only 6 years old. Now she has three pit bull mixes: Patch, her soulmate. Penny, who looks like Rosie, the other rescue she grew up with. And Griffin, who has a heart-shaped spot on his belly.

3. Papi

Papi got my back

A video posted by Brandon Granich (@lebongjames12) on

Anyone who knows my brother can attest to the fact that he’s a very loving and caring person – so it comes as no surprise that Papi and him get along.

2. Lulu

Always a good day when Lulu hangs out on #set. #22jumpstreet #setlife #dayinthelife

A photo posted by Channing Tatum (@channingtatum) on

Channing rescued Lulu when she was only seven weeks old – she’s a pitty mix with the most beautiful eyes you’ve ever seen.

1.  Tyson

Where we going???? #myboy #tyson.

A photo posted by Dj Yo-C Montreal/L.A. (@djyoc) on

If you live in Montreal you know DJ Yo-C – if you really know Yossi, you know he loves his dog Tyson like a son. I mean, how could you not with a face like that?

Golden Oldies: Will Smith

In west Philadelphia born and raised
On the playground was where I spent most of my days
Chillin’ out maxin’ relaxin’ all cool
And all shooting some b-ball outside of the school
When a couple of guys who were up to no good
Started making trouble in my neighborhood
I got in one little fight and my mom got scared
She said ‘You’re movin’ with your auntie and uncle in Bel-Air’
And so a legend was born. Will Smith is one of the greatest gifts humanity has ever received. In 2007, Newsweek called him the most powerful actor in Hollywood. He’s tailed off a little this decade, but his children Willow and Jaden have carried on his legacy nicely. The thing that makes him so great is that nobody doesn’t like Will Smith. Some people don’t love his movies, or never really got into Fresh Prince, or don’t like rap. But you can’t not at least like Will Smith. Here is proof, from his Wikipedia page: “He is the only actor to have eight consecutive films gross over $100 million in the domestic box office, eleven consecutive films gross over $150 million internationally, and eight consecutive films in which he starred open at the number one spot in the domestic box office tally.”

Just The Two Of Us

Watch the music video and tell me you don’t want Will Smith to be your father. Will and Jada Pinkett Smith are probably the best Hollywood couple, and they’ve raised two strong kids who aren’t afraid to express themselves and step out from their parents’ shadows. This heart melting song has a great jazzy/bassy backing track and Will Smith raps clearly as if he’s making sure even a five year old kid could understand the lyrics. There’s advice on how to treat women and other people; chivalry; love; heartbreak; pretty much everything. 

Get Jiggy With It

From his debut album Big Willie Style, this song is pure nostalgia. The iconic “na na na” sample in the back, the ’90s flow, the collab with DJ Jazzy Jeff. It’s like being transported to the vapourwave-y early ’90s. It’s refreshing to hear Will Smith today because he’s a rapper who didn’t have to swear/brag/be sexist to find success. His songs are upbeat and poppy and sometimes funny, and that’s what good rap should be.


Is Will Smith low-key the most family-friendly artist of all-time? Look at this music video! Kids hugging and blowing bubbles, Smith cooking up meat on the grill and popping in a CD, old ladies clapping on chairs. Obama should make a law that all copies of The New Kids On The Block’s “Summertime” should be destroyed and replaced with Will Smith’s “Summertime”. Maybe that would get him re-elected for a third term. Here are some key GIFs from the music video. Now go watch an episode of The Fresh Prince of Bel-Air! 
Bust a move!

Bust a move!



That's gotta hurt!

That’s gotta hurt!

7 Extreme Summer Inspired Activities to add to your Bucket List

1. Scuba diving in Hawaii


Hawaii’s tropical climate makes it a fine place to visit anytime of the year. Not only does it have great weather, but it’s a huge marine reserve that was once considered the largest in the world (Australia now holds that title). Some of the marine animals to see include colourful tropical fish, giant sea turtles, sharks, stingrays, whales and many more. Lodge in the historic coastal town of Kailua Kona in order to be close to great diving spots.

Cost: Ranges between 250$ and 330$ per person/day

2. Bungee Jumping in China


Among extreme sports, bungee jumping is the great equalizer. You don’t need any special skills, just courage. And whether it’s your first jump or your twentieth, the experience will be just as thrilling.

Since opening in late 2001, China’s multipurpose, futuristic Macau Tower has been among its great landmarks. This skyscraper includes restaurants, shops, and theatres. The highlight of your stay, however, is likely to be your 764-foot dive off the side of the building.

Cost: About 650$

3. White Water Rafting In Colorado


The Colorado River, which winds for 226 miles through Colorado, Utah and Arizona, is the quintessential rafting destination. When you aren’t battling the powerful rapids, the calm stretches provide a unique view of the canyon. The journey also offers plenty of adventure on dry land with ancient Indian ruins, miles of hiking trails and campsites located on beautiful beaches.

Cost: 6 day trip, 2145$ per person

4. Zip lining in Alaska


Icy straight-point in Hoonah, Alaska is a common stop for cruise shops touring the region. They claim the zip line, the ZipRider, is the largest in the world, and it’s definitely a formidable ride, running more than a mile, with a 1,300 foot vertical drop over a 90-second ride. Six riders take off simultaneously on parallel lines, and race to the bottom.  Built in 2006-2007, the zip line offers an average speed of 60 mph, though the record is 82. Like all great zip lines, it features a fantastic view. Riders fly over Hoonah’s tree-covered mountains and the ocean below. 

Cost: 140$ per person 

5. Volcano climbing in Ecuador 

Nikon D40 Focal Length: 35mm Optimize Image: Custom Color Mode: Mode IIIa (sRGB) Long Exposure NR: Off High ISO NR: Off 2008/06/27 13:22:26.5 Exposure Mode: Aperture Priority White Balance: Auto Tone Comp.: Auto Compressed RAW (12-bit) Metering Mode: Multi-Pattern AF Mode: AF-A Hue Adjustment: 0° 1/1000 sec - F/11 Flash Sync Mode: Not Attached Saturation: Auto Color Exposure Comp.: -1.3 EV Sharpening: Medium high Lens: 17-35mm F/2.8 D Sensitivity: ISO 200 Location (Aprox.) Lat.: 0°34'17.10"S Lon.: 78°26'42.75"W Alt: 3.701 m. Range: 61 m. Head.: 174.00° Tilt: 87º Image Comment: (c) (562) 7587209

Ecuador is home to Pichincha, Riminahui, Cotopaxi and Chimborazo volcanoes, and of these, Cotopaxi is perhaps the most emblematic and the most frequently climbed, though is does require an overnight at a refuge. At 19,347 feet, it is the second highest volcano in Ecuador. From Quito, you can hire a guide, though since the starting point of the hike is at nearly 15,000 feet, a number of days’ acclimation in Quito beforehand, as well as climbing some smaller, nearby mountains would be wise.

Cost: 2370$ for a 10 day experience

6. Skydiving in Dubai



Skydiving is a three-in-one experience. You get to fly on a jet plane, jump off the plane, then parachute your way down to land. It’s the perfect experience for anyone who just wants to let go. 

Dubai is quickly becoming one of the best skydiving destinations in the world. On your descent you will be able to see a man made peninsula floating on the water with its own private beach, the tallest building in the world and the World Islands archipelago. Once you’ve seen the views you can enjoy Dubai’s nightlife, or even try a quad ride in the desert.

Cost: 710$

7. Caving in South Africa 


Caving sits at the fringes of the tourism industry. Bad-boy eco-tourists, hard-core adventurers, and fearless curiosity-seekers can be found exploring the cramped, lightless corners of the underground world.

Congo Caves, in the Western Cape region of South Africa, is one of the more accessible and impressive underground attractions on the continent. This subterranean destination features towering stalagmites that sit in large chambers.

Cost: 8$ for 60 minutes and 10$ for 90 minutes 

#SMDay2016: The Fun and the Real

As a digital marketing company, June 30 is one of the biggest days of the year for us. Started in 2010 by Mashable, Social Media Day has grown every year and we are very excited for the 7th annual celebration of social media’s impact on global communications. From grassroots activism in the Arab Spring, #FreeTheNipple and the #BlackLivesMatter movement, to the sharing of dank memes, to the baby pictures your sister just posted on Facebook, social media keeps us more connected than ever!

We’ve been sharing some cool social media facts through our Instagram, but if you haven’t kept up, here are two of our favourites to kick off this post.

  1. If Facebook were a country, it would be the third largest by population, behind only Cnina and India.
  2. Pizza is the most popular food on Instagram, ahead of steak and sushi.

For #SMDay2016, we’re going to share some of our favourite things that social media makes possible in our world today. First, the things that are nice or “fun to have” but not world-changing. Then, the things that have shaped our reality and will continue to in the future.

The Fun

1. Snapchat Filters

Screen Shot 2016-06-23 at 9.33.07 AM

One of our favourite things to do with social media this year was designing and creating Snapfilters to promote events. For the McCord Museum’s Sugar Ball, we had a filter in our office in the week leading up to it and would Snap fun countdown pictures. At the actual event, we designed a clean filter for guests to use that featured the event hashtag and encouraged people to spread it.

2. Emojis


The use of emojis has skyrocketed this past year, and it’s already become a science to some. Kids these days can hold entire conversations using emojis only, and sometimes use emojis when talking IRL. It’s cray, but if you can’t fight ’em, join ’em!

3. Artists on Instagram

@worldmanchi #🌎manchi #RIPALI

A photo posted by WATTS (@love.watts) on

It seems intuitive: Instagram is a visual medium meant for photography. But only recently have artists began fully exploiting the platform. Instagrammers such as love.watts have built their Instagrams as online art galleries, carefully curating modern visual art from around the world and sharing it with their followers. Ahead of his highly anticipated album release Skin, Australian producer Flume put out a gorgeous collage stitched out of 16 different pictures that came together beautifully. Each individual picture contained a short preview of each song on the album, and the pictures as a whole were a preview of the album artwork.

The Real

1. Responding to disasters

Facebook’s safety check has given peace of mind to millions following disasters such as the earthquake in Nepal. The feature allows you as an individual to break the news of a disaster quickly and efficiently, and alerts organizations to the safety of individuals at the disaster zone.

2. Thought sharing

You read the news still, and the news is great, but chances are your first take on any big story is informed first by what you see on your newsfeed. What articles your friends post, what statuses they write. Facebook is a great platform that allows opinions to form in an open and safe space, and has made it possible for thoughts from around the world to be shared in one spot, easily.

3. Live streaming video

It’s the next big thing. Periscope has already been bought by Twitter, and 40 years worth of live video are published on the platform every day. Meerkat is another pioneer in the field, and has teamed up with artists such as U2. Watch for both companies to blow up over the next year, and potentially play a huge role in the upcoming US Presidential election.

Stop BSL

They don’t call them a man’s best friend for no reason…. If you’re a dog lover like I am, then I’m sure you’ve heard of the unsettling dispute regarding the discrimination against pit bulls. If you haven’t then I will give you a little insight into this latest devastation. About three weeks ago, a Montreal woman was attacked and killed by her neighbors dog who reportedly was new to the area and had escaped through a hole in the fence. When a neighbor from the area heard noises, he immediately called the police, who then rushed over to the scene to take action. According to a source when the police officers arrived to the scene, they stated that the only way they could approach the injured woman safely was to shoot the dog right on the spot.

Without a doubt, this situation is extremely upsetting and unsettling for many reasons. My thoughts go out to the family members of the woman who was murdered as well as the owners of the dog who was shot by the police.

Although pit bull attacks towards humans are extremely rare, the city of Montreal did not take this incident lightly. Last week Mayor Denis Coderre announced that the city of Montreal plans to “include breed specific legislation (BSL) as part of its solution to address the issue of dangerous dogs”. Existing pit bull owners will still be allowed to keep their dogs under certain conditions, however, Coderre has made it clear that he will force current pit bull owners to understand this position and get rid of their dogs by the end of the year.

Adult dog and puppy of the breed pit bull Isolated on white background

The Montreal SPCA (Society for the Prevention of Cruelty to Animals) took a firm stance towards this issue and we couldn’t agree more. The SPCA stated “The Montreal SPCA opposes BSL because it is ineffective in making communities safer…because it supports the false premise that dogs that happen to look a certain way are inherently “dangerous”. If this law passes, that means that there will be thousands of death of well-behaved and adoptable dogs.

The biggest issue for me here lies with the morals and principals guiding their decision. Based on looks, the government is categorizing this dog as an unsafe creature to function in society and therefore is creating a strict discrimination policy. One of the major problems here lies in the fact that it can be very difficult to actually identify a pit bull by simply looking at it because many breeds have similar characteristics. If people walking along the street come across a pit bull or a dog with a similar resemblance, they will feel threatened and take action to “protect” themselves by either harming the dog or running in the opposite direction.

This type of behavior is already starting to take place. Many Montrealer’s have reported their dogs being abused and even poisoned to death by fellow society members for resembling pit bulls. I find this appalling. Innocent dogs are being beaten and tortured to death based on their looks and families are now losing one of their family members due to this negative prejudice around pit bulls.

The recent manifestation of outbursts of violence has seriously terrified me to the core. What are we showing our children and future generations to come? How are we leading by example? This BSL legislation is actually considered humorous to lawyer and animal activist Anne-France Goldwater for the fact that Quebec has sought to identify itself as an animal protector province. So how contradictory would this law be if in fact it was passed?


Pitbull Terrier PuppyHere are just a few of the many similar pictures from my portfolio:



These decisions can also be used as an example to examine how our government would act if a certain race or religion showcased some similar behavior. If someone from a specific religion or ethnicity acted inappropriately or violent towards another group, should that religion or ethnicity as a whole be shunned from society? Banned and forced to be exiled? NO. We should look at them as individuals and not make general assumptions about groups as an entirety.

Pit bulls are not dangerous. They are not attackers seeking fresh blood. They are dogs, who are loving companions. Yes, unfortunate situation do occur when dogs are put into the wrong hands or are not trained properly. Sometimes animals do crazy things, as well as humans! But this does not give us the incentive to forbid pit bull’s existence.

As a solution, I propose that dog owners should be trained on how to keep their animals under control in various settings. I do believe that certain laws and rules should be put into place when having ANY sort of dog. We should be educating and teaching our neighbors, children and strangers on the street about safety on how to approach ANY strange dog not just dogs with specific mannerisms and features.

As a dog owner myself, I never want to fear for the life of my dog or make anyone uncomfortable at the idea that my dog may be harmful to the public. My dog is my best friend and I would do anything to defend her because she is part of my family and I wouldn’t have it any other way.

Join us July 16th at 11:00am to stand Against Breed Specific Legislation (BSL).

Written by Emilie Berbrier

What Should You Do On Grand Prix Weekend?

Hold up, it’s already Wednesday?? We’ve been waiting since the snow melted, and Grand Prix Weekend is finally here! With so many events to choose from, here are a few of our picks for this weekend. We’ll be sleeping approximately zero hours this weekend as we try to hit up all of these events, so make sure to follow us on Instagram (@dreamsmktg) and Snapchat (@costadinamg) to see what we’ll be up to!



Make Your Own Pizza with BEVO

The home of Montreal’s best wood-fired pizza is celebrating its 4th birthday by inviting everyone over to their curbside terrace to make your own pizza for free! A pizza maestro will be there to guide you, and we hear there’ll be free cocktails and local DJs spinning on site. It’s first come first serve and kicks off at 5pm.

Negroni Week

It’s three simple ingredients – Campari, Gin, and Vermouth – but it’s so damn good. From June 6 – 12, several restaurants/bars/terrasses will be working to make sure you get your dose of the delicious Negroni. You can check out all the locations on the website, but we’ll be soaking up the sun at Terrrasse Place d’Armes on Thursday.


The Ritz Party


This event is the swanky crown jewel of Montreal’s Grand Prix Weekend. It’ll cost you a pretty penny, but you can be sure this event will have A-list celebs, pro athletes, entertainers, and Montreal’s biggest personalities. And with Brahm Mauer Bar Services running the booze, you’ll be in for a wild night!


Monkland Street Festival


The toughest choice you will make all summer: Do you put on your bucket hat and buckle up for the rowdy, noisy, touristy downtown scene? Or do you check out the quieter, up-and-coming Monkland Grand Prix Festival? In our opinion, it’s an easy choice – especially if you’re looking for family fun. The Monkland Street Festival will run from June 9-12 this year and feature a Kidzone, live music, free yoga, sweet cars, and tons of great food!




You need to get up early for work Monday morning? So does everyone else. Get over it and come to this party (if you can). The event is invite only, with around 1,500 guests on the list – including most of the F1 drivers. The party is organized by Alexandre Brosseau of Soubois and Flyjin, and is taking place at the historic Windsor Station.


Our Take On The New Instagram

If you’ve updated Instagram in the past day, you’ve probably noticed a few changes have come to the app. Mainly, this:

old instagram logo

Turned into this:

instagram logo

In addition to the logo makeover, Instagram also tweaked the visuals for its other apps—Hyperlapse, Boomerang, and Layout—to coordinate the gradient rainbow branding.

As for actual changes to the user experience, the only noticeable difference is the switch from a blue-and-white to a black-and-white theme. Furthermore, the menu at the bottom of your screen and the logos all shrunk down a tiny bit and the whole look is more minimal. According to Instagram, “The simpler design puts more focus on your photos and videos without changing how you navigate the app.”

Our first take on the new logo… Why? Instagram already had one of the most recognizable logos of any app on the market, and the retro feel of the old logo captured the original purpose of the photo sharing app. Facebook’s logo might not be the prettiest or cleanest, but it would never redesign in a million years.

As for the new slimmed down black-and-white interface, we give it a thumbs up. It’s a little shocking at first if you’re a longtime insta user, but its the kind of thing that you get used to quickly.

Sugar Ball 2016 Hits the Spot

The seventh edition of the McCord Museum’s annual Sugar Ball was unlike anything we’ve seen before. With organizer Brahm Mauer at the helm and some of Montreal’s finest restaurants cooking up incredible food for upwards of 1,600 guests, the event took a huge step forward and looks to get even bigger in 2017.


Photo Credit: Natasha Launi

The $240,000 raised on the night smashed last year’s record of $165,000 and will go towards making the McCord Museum’s programs and exhibits more accessible for over 10,000 kids.

The networking portion of the night, presented by McCord Museum partner Davies Ward Phillips & Vineberg LLP, was highlighted by creative culinary inventions from restaurants such as Café Ferreira, Traiteur Brera, Flyjin, Soubois, Le Richmond, and Estiatorio Milos. The standouts included Café Ferreira’s tomato gazpacho shooters, Le Richmond’s foie gras torchon, Soubois’ wild mushroom and goat cheese pastry, and Flyjin’s fresh oyster station, which was mobbed from the first minute.


Photo Credit: Natasha Launi

At 10 p.m. the bar opened and guests flooded in to celebrate with DJs JOJO Flores and Toddy Flores. From the outlandishly sized Cupcake Commons to the massive popcorn station to the oversized donut, Sugar Ball guests were treated to a real sugar rush that will stick with them for days.


Photo Credit: Natasha Launi

As the marketing team of this fantastic event, we couldn’t be more thankful for the opportunity to work with such amazing and dedicated people in support of such a great cause. And for everyone who attended—we hope to see you back next year!