As a digital marketing company, June 30 is one of the biggest days of the year for us. Started in 2010 by Mashable, Social Media Day has grown every year and we are very excited for the 7th annual celebration of social media’s impact on global communications. From grassroots activism in the Arab Spring, #FreeTheNipple and the #BlackLivesMatter movement, to the sharing of dank memes, to the baby pictures your sister just posted on Facebook, social media keeps us more connected than ever!
We’ve been sharing some cool social media facts through our Instagram, but if you haven’t kept up, here are two of our favourites to kick off this post.
- If Facebook were a country, it would be the third largest by population, behind only Cnina and India.
- Pizza is the most popular food on Instagram, ahead of steak and sushi.
For #SMDay2016, we’re going to share some of our favourite things that social media makes possible in our world today. First, the things that are nice or “fun to have” but not world-changing. Then, the things that have shaped our reality and will continue to in the future.
1. Snapchat Filters
One of our favourite things to do with social media this year was designing and creating Snapfilters to promote events. For the McCord Museum’s Sugar Ball, we had a filter in our office in the week leading up to it and would Snap fun countdown pictures. At the actual event, we designed a clean filter for guests to use that featured the event hashtag and encouraged people to spread it.
The use of emojis has skyrocketed this past year, and it’s already become a science to some. Kids these days can hold entire conversations using emojis only, and sometimes use emojis when talking IRL. It’s cray, but if you can’t fight ’em, join ’em!
3. Artists on Instagram
It seems intuitive: Instagram is a visual medium meant for photography. But only recently have artists began fully exploiting the platform. Instagrammers such as love.watts have built their Instagrams as online art galleries, carefully curating modern visual art from around the world and sharing it with their followers. Ahead of his highly anticipated album release Skin, Australian producer Flume put out a gorgeous collage stitched out of 16 different pictures that came together beautifully. Each individual picture contained a short preview of each song on the album, and the pictures as a whole were a preview of the album artwork.
1. Responding to disasters
Facebook’s safety check has given peace of mind to millions following disasters such as the earthquake in Nepal. The feature allows you as an individual to break the news of a disaster quickly and efficiently, and alerts organizations to the safety of individuals at the disaster zone.
2. Thought sharing
You read the news still, and the news is great, but chances are your first take on any big story is informed first by what you see on your newsfeed. What articles your friends post, what statuses they write. Facebook is a great platform that allows opinions to form in an open and safe space, and has made it possible for thoughts from around the world to be shared in one spot, easily.
3. Live streaming video
It’s the next big thing. Periscope has already been bought by Twitter, and 40 years worth of live video are published on the platform every day. Meerkat is another pioneer in the field, and has teamed up with artists such as U2. Watch for both companies to blow up over the next year, and potentially play a huge role in the upcoming US Presidential election.