“Going forward, real-time marketing is going to be the holy grail of marketing.”
Earlier this month, Reese Witherspoon proved that real-time marketing is what every business should be doing. Her Southern-inspired lifestyle company Draper James just raised 10 million dollars in just six months time.
With social media playing such a big role in companies’ marketing plans, Draper James showed that by creating a strategy on relevant trends and direct feedback from customers, you can accomplish so much more.
“As an artist, often waiting months for feedback on a film, to be able to hear our customers’ feedback in real time has been amazing. I feel like that has helped us create products that is specific to what they want.” With just a static social media campaign businesses can never track the proper feedback they would need to grow. Real-time marketing helps businesses understand their customers, helps them know what works and what doesn’t and most importantly allows you to use your online followers, and not just collect them.
Now take five minutes out of your busy workday and check out Reese’s sweet as pie lifestyle brand.